![]() ![]() It essentially argues that customers do not have to choose between value or affordability - instead, it's up to companies to reimagine how they deliver value differently and when they do so in an uncontested area of low competition, they can generally deliver this value at lower costs. The blue ocean strategy promotes ‘value innovation’, which places equal importance on value and innovation. ![]() Rather than beating your competition, the aim is to change the game, realign to new opportunities, and make your competition irrelevant. It’s a mental model that promotes business growth through new and underdeveloped markets rather than competing in ‘red oceans’, or traditional highly competitive markets.Įmbracing a Blue Ocean Strategy means rather than outperforming competitors in your market, you will redefine that market and reach an extended customer base through an innovative approach. The Blue Ocean Strategy is a business strategy to seek differentiation and low cost to open up new, untapped markets. Sometimes the real opportunities are not where the most activity is.
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